---
title: "Building and supporting a Shopify sales-channel application for Dibz"
date: 2024-10-12
author: "alex.lukashevich"
featured_image: "https://stage.spiralscout.com/wp-content/uploads/2024/12/whnfyt7h-dibz-cover-.jpg"
---

# Building and supporting a Shopify sales-channel application for Dibz

![Dibz logo](https://stage.spiralscout.com/wp-content/uploads/2025/03/IMG_4512.jpeg "Dibz logo")



# Helping Brands Turn Overstock Into Revenue Through Shopify Integration

### CUSTOM **shopify**

integration





### **Laravel**



Microservices FOR SCALABILITY



### SEAMLESS DATA

Synchronization











 



 



 ![Brand expirience hero section image](https://stage.spiralscout.com/wp-content/uploads/2024/12/Dibz-Hero.jpg "Dibz-Hero") 



 

About

 [About](#about-project) [Challenges & Solutions](#challenges-and-solutions) [Strategy](#highlights) [Results](#services) [Reviews](#review-and-clutch) 

 

 

 

 

## About THE Project

Dibz is a professional marketplace and Shopify sales channel designed to help retail brands sell their dead stock, overstock, and last season’s inventory. The platform provides an efficient way for merchants to convert excess inventory into revenue while reducing waste and appealing to environmentally conscious consumers. Dibz needed a robust, scalable Shopify sales-channel application that could efficiently handle large product catalogs, sync inventory across multiple stores, and deliver a seamless merchant experience. However, existing critical bugs and performance limitations were restricting growth and preventing brands from fully leveraging the platform.

Spiral Scout stepped in to audit, enhance, and optimize the Dibz Shopify integration, ensuring it was stable, scalable, and performant for merchants managing high product volumes.



## Objectives

- Build a **custom Shopify sales-channel application** that enables brands to list and manage overstock products effortlessly.
- Ensure **seamless data synchronization** between Dibz and connected Shopify stores, eliminating inventory discrepancies.
- Fix **critical bugs** that were preventing merchants from efficiently managing their listings.
- Improve **UX/UI performance** to streamline the user experience and encourage adoption among Shopify merchants.









 



 ![sales channel app shopify](https://stage.spiralscout.com/wp-content/uploads/2024/12/Dibz-About-project.jpg "Dibz-About project") 



 

## Challenges

## Solutions

 

 Challenges Handling Large Product Catalogs Without Slowing Down the System

 

Dibz needed to support thousands of product listings, but Shopify’s built-in product limits caused serious performance bottlenecks. The initial system was capped at displaying only 250 products, which made it nearly impossible for merchants to scale effectively.



 

 Solutions Code Review and Strategic Development

 

To solve this, [our software development company](../../) implemented a Laravel microservice that optimized pagination and data retrieval, increasing the maximum product count from 250 to over 10,000 while maintaining system speed. This eliminated lag, improved browsing efficiency, and ensured a seamless experience for merchants managing high-volume inventory.




 

 

 Challenges Ensuring Real-Time Data Synchronization Across Shopify Stores

 

Inventory discrepancies were a persistent issue due to delayed or missing product updates between Dibz and Shopify merchants’ stores. This led to mismatched stock levels, customer frustration, and order processing errors.



 

 Solutions Enhanced Shopify Integration and Microservices

 

We rebuilt the data synchronization engine to facilitate real-time updates, ensuring that any product changes made on Dibz reflected instantly in connected Shopify stores. The [Shopify integration](../../blog/how-shopify-api-integration-helps-automate-online-store) work we did now efficiently syncs pricing, inventory counts, and product details without conflicts, reducing merchant workload and improving order accuracy.



 

 

 Challenges Addressing Critical Bugs That Hindered Merchants’ Ability to List Products

 

Merchants were encountering multiple high-priority bugs that prevented them from adding or modifying product listings. Without a stable system, Dibz risked losing merchant trust and adoption.



 

 Solutions Pagination and Filtering Enhancements

 

Our team conducted an in-depth code audit, identified the root cause of these issues, and deployed targeted fixes. By implementing comprehensive testing protocols, we ensured that all previous pain points were resolved, creating a stable, reliable platform that merchants could trust.




 

 

 Challenges Optimizing UX/UI for a More Intuitive Merchant Experience

 

The initial version of the platform had a complex, unclear UI, making it difficult for merchants to easily list, filter, and manage their products. This led to frustration and slower adoption.



 

 Solutions UX/UI Improvements

 

We conducted user research and A/B testing to pinpoint areas of friction, leading to UX/UI refinements that improved merchant navigation, simplified the onboarding process, and made product filtering more intuitive. These enhancements increased engagement and enabled faster adoption by new users.





 

 

 



 ![sales channel api shopify](https://stage.spiralscout.com/wp-content/uploads/2024/12/Dibz-Challenge.jpg "Dibz-Challenge") 



 

## OUR Project strategy

Overview of the critical steps that shaped the project’s success and addressed its key challenges.

![sales channel in shopify](https://stage.spiralscout.com/wp-content/uploads/2024/12/Dibz-Strategy-01.jpg "Dibz-Strategy 01")

### Comprehensive Code Audit & Strategic Fixes

We began by performing a full technical audit to identify system weaknesses, prioritizing high-impact fixes to improve platform stability and merchant usability.





![shopify api sales channel](https://stage.spiralscout.com/wp-content/uploads/2024/12/Dibz-Strategy-02.jpg "Dibz-Strategy 02")

### Microservice Architecture for Performance & Scalability

To handle large product catalogs without slowdowns, [our Shopify experts](../../services/shopify-development) developed a Laravel-based microservice that optimized database queries, allowing the platform to efficiently process and display over 10,000 products without performance degradation.





![shopify sales channel for marketplace](https://stage.spiralscout.com/wp-content/uploads/2024/12/Dibz-Strategy-03.jpg "Dibz-Strategy 03")

### Real-Time Data Synchronization Engine

We overhauled the data transfer and syncing mechanism, ensuring instant updates between Dibz and Shopify stores. This eliminated stock discrepancies and improved merchant operations.









## Project results

Following the successful implementation of technical optimizations, bug fixes, and performance enhancements, the Dibz Shopify sales-channel app significantly improved in reliability, efficiency, and scalability. Merchants can now list, manage, and sell overstock inventory without hitting platform limitations, resulting in higher sales volume and greater adoption of the Dibz platform. By improving real-time synchronization, order processing accuracy has increased, and merchant operations have become more streamlined..

Dibz’s improved technical foundation and platform stability made it an attractive acquisition target, leading to the company being successfully acquired by Treet, a leader in resale commerce solutions.



## KEY METRICS

- Increased **visible product capacity from 250 to 10,000+**, enabling merchants to manage large inventories.
- Improved **data synchronization speed**, eliminating inventory discrepancies and reducing stock mismatches.
- Boosted **merchant engagement and adoption** by refining UX/UI and simplifying the listing process.
- Achieved a **faster, more scalable Shopify sales-channel app**, making Dibz more competitive.
- Successfully positioned Dibz for **acquisition by Treet**, demonstrating the impact of its improved platform.









 ![shopify custom sales channel](https://stage.spiralscout.com/wp-content/uploads/2024/12/Dibz-Results.jpg "Dibz-Results") 



 



  ![Spiral Scout logo](https://stage.spiralscout.com/wp-content/uploads/2024/11/SS_logo.png "Spiral Scout logo")  

## During the discovery process, we discovered there was a much larger product list than anticipated. Having such a large list threatened to negatively impact the site speed. As a result, we choose to build a microservice on Laravel to bridge the gap between the product data and the live site, which kept the site lean and quick for a smooth user experience.

  ![John Griffin](https://stage.spiralscout.com/wp-content/uploads/2024/11/John.jpeg "John Griffin")  

### John Griffin

Co-Founder & CEO  **of Spiral Scout**

 

 

 



---

 [         4.9





















 

 

Based on 52 reviews

 

 ](https://clutch.co/profile/spiral-scout?utm_source=widget&utm_medium=1&utm_campaign=widget&utm_content=num_reviews&utm_term=spiralscout.com#reviews)



### OVERALL SCORE

At Spiral Scout, we believe that when it comes to Shopify software development and delivery, it’s time for a change.



### 4.5

#### SCHEDULING

On Time / Deadline



### 5.0

#### QUALITY

Service & Deliverables





### 5.0

#### COST

Value / Within Estimates



### 5.0

#### NPS

Willing to Refer















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## Looking to Build a Scalable Shopify Integration? Let’s discuss.

 WHAT’S NEXT 

1

Meet the founders

 

 

2

Tell us your goals

 

 

3

Receive a proposal

 

 

4

Project kickoff

 

 

 

 



![John Griffin](https://stage.spiralscout.com/wp-content/uploads/2026/04/John.png "John Griffin")### John Griffin

Co-Founder, CEO



![Anton JD Titov](https://stage.spiralscout.com/wp-content/uploads/2026/04/Anton-2.png "Anton JD Titov")### Anton “JD” Titov

Co-Founder, CTO





*“Anton is an exceptional technologist. I would feel comfortable having him work on any technical challenge.”* – Ryland Goldstein, Head of Product, Temporal