--- title: "Turning Complex Quoting into Controlled, Repeatable Systems" date: 2024-09-01 author: "alex.lukashevich" featured_image: "https://stage.spiralscout.com/wp-content/uploads/2024/12/fouu5j7y-cpq-preview-1-1.jpg" --- # Turning Complex Quoting into Controlled, Repeatable Systems ![ARG logo](https://stage.spiralscout.com/wp-content/uploads/2024/12/logo-5.png "ARG logo")[teamarg.com](https://www.teamarg.com/) # Turning Complex Quoting into Controlled, Repeatable Systems ### **custom CPQ** for complex product configs ### **temporal** workflow Integration ### **Spiral** framework ![CPQ workflow system for Alaska Rubber Group](https://stage.spiralscout.com/wp-content/uploads/2024/12/CPQ-Hero-1.jpg) About [About](#about-project) [Challenges & Solutions](#challenges-and-solutions) [Strategy](#highlights) [Results](#services) [Reviews](#review-and-clutch) ## The Challenge: Manual Workflows Were the Bottleneck Alaska Rubber Group needed a CPQ workflow system that could operate reliably in production, not just in demos. Their quoting process depended on spreadsheets, email threads, and senior sales engineers, making it slow, inconsistent, and difficult to scale as volume increased. ## What Success Looked Like for ARG - Quotations that anyone on the sales team can generate without relying on tribal knowledge - A system that enforces pricing and product rules consistently - Elimination of manual approvals and repetitive work - A reliable data foundation for future automation and agent-based enhancements ![CPQ workflow system architecture and quoting flow](https://stage.spiralscout.com/wp-content/uploads/2024/12/CPQ-About-project.jpg "CPQ-About project") ## The Challenge: A CPQ Workflow System, Not Just a Tool ## Solutions The Challenge: A CPQ Workflow System, Not Just a Tool Manual quoting Sales reps spent hours manually configuring quotes. Rules lived in email, spreadsheets and experienced sales reps’ heads. Solutions Coordinated workflows We decomposed quoting into decision stages. A rules engine and AI Agents now handle configuration logic and humans intervene only when needed. It became a reliable system where decisions and data flows were explicit, consistent, and traceable. The Challenge: A CPQ Workflow System, Not Just a Tool Lack of automation Process bottlenecks due to manual routing and approvals. Solutions Temporal Workflow enforcement [Temporal workflows](https://stage.spiralscout.com/services/ai-implementation/agentic-ai-with-temporal) automated stages, enforced rules, and reduced intervention. ARG’s quote-to-sale cycle accelerated overnight. The Challenge: A CPQ Workflow System, Not Just a Tool Disjointed data Pricing and product data lived in disparate channels, causing misalignment. Solutions Single source of truth A unified governance approach ensured consistent rules, eliminating discrepancies and downstream errors. ![Sales quoting workflow within CPQ workflow system](https://stage.spiralscout.com/wp-content/uploads/2024/12/CPQ-Challenge.jpg "CPQ-Challenge") ## How We Made CPQ Real for ARG The result was a production-ready **CPQ workflow system** that made quoting predictable, auditable, and repeatable across the sales organization. ![CPQ builder implementation](https://stage.spiralscout.com/wp-content/uploads/2024/12/CPQ-Strategy-01.jpg "CPQ-Strategy 01") ### Product Discovery and Prototyping We started by mapping ARG’s decision logic and product rules, not screens or UI. This made sure we built a system around *workflow truth*, not UI assumptions. ![CPQ builder](https://stage.spiralscout.com/wp-content/uploads/2024/12/CPQ-Strategy-02.jpg "CPQ-Strategy 02") ### Milestone-Based Development for Transparency We structured development in iterative 2 week milestones so ARG leadership could see system behavior evolve, not just visuals or promises. ![cpq integration](https://stage.spiralscout.com/wp-content/uploads/2024/12/CPQ-Strategy-03.jpg "CPQ-Strategy 03") ### An Experienced Team This project builds on Spiral Scout’s broader work designing **[agent-assisted workflows](https://stage.spiralscout.com/services/ai-implementation/ai-agent-automation)** and **[production-ready AI systems](https://stage.spiralscout.com/glossary/ai-consulting-and-development)** for complex operations. ## What Changed for ARG What once took days of back-and-forth now happens in minutes. Quote generation at ARG shifted from an ad hoc, manual process into a reliable and measurable system that behaves consistently every time it’s used. Configurations and approvals follow the same logic on every quote, which made outcomes predictable and easy to review instead of dependent on who happened to be involved. Just as importantly, quoting knowledge is no longer locked inside a handful of senior engineers. Junior team members can now generate accurate quotes with confidence because expertise has been codified into the workflow itself. Sales teams spend far less time on routine setup and corrections, and more time focusing on edge cases, customer conversations, and closing deals. ## KEY IMPACT METRICS - **Reduced quote generation time by 88%** so sales teams can focus on deals instead of data wrangling. - **Improved quote reliability** by eliminating human error and inconsistent pricing logic. - **Decisions now transparent and reviewable** so leadership can trust quoting outcomes. - **Self-service quoting** empowered customers and internal teams without increasing risk. ![cpq software solutions](https://stage.spiralscout.com/wp-content/uploads/2024/12/CPQ-Results.jpg "CPQ-Results") ![Spiral Scout logo](https://stage.spiralscout.com/wp-content/uploads/2024/11/SS_logo.png "Spiral Scout logo") ## CPQ is a system allowing clients to define complex product dependencies and assemblies in a form of simple user experience. It is an engine built to simplify the complex product building and quotation process. ![JD, CTO, Co-founder](https://stage.spiralscout.com/wp-content/uploads/2024/11/umz-m6a7-gjikq-is-anton-jd-titov-1--150x150.png "JD, CTO, Co-founder") ### Anton “JD” Titov CTO **of Spiral Scout** --- [ 4.9 Based on 52 reviews ](https://clutch.co/profile/spiral-scout?utm_source=widget&utm_medium=1&utm_campaign=widget&utm_content=num_reviews&utm_term=spiralscout.com#reviews) ### OVERALL SCORE What made this custom CPQ workflow system impactful? ### 5.0 #### SCHEDULING On Time / Deadline ### 5.0 #### QUALITY Service & Deliverables ### 5.0 #### COST Value / Within Estimates ### 5.0 #### NPS Willing to Refer ## Related projects - ![Proxa preview](https://stage.spiralscout.com/wp-content/uploads/2026/04/proxa-preview.png "Proxa preview") ![proxa-logo-w-text](https://stage.spiralscout.com/wp-content/uploads/2026/04/proxa-logo-w-text.svg "proxa-logo-w-text")### Agent-Driven AI Data Hub with Grounded Executive Reporting Grounded AI retrieval, generative reporting, and conversational search for an executive data hub. Trusted answers. Stack owned by their team. AI Agents, Agentic Retrieval, Generative UI [Link](https://stage.spiralscout.com/case/agent-driven-ai-data-hub-proxa) - ![preview](https://stage.spiralscout.com/wp-content/uploads/2026/04/preview-2.png "preview") ### Temporal Workflow Architecture Consulting for Enterprise Data Services Architecture consulting for a visual workflow editor built on Temporal, enabling cross-department automation at enterprise scale. Workflow Orchestration, Temporal, Visual Workflow Editor [Link](https://stage.spiralscout.com/case/temporal-workflow-architecture-consulting-enterprise) - ![Preview](https://stage.spiralscout.com/wp-content/uploads/2026/03/Preview-1.png) ### Market Discovery & System Framing for an AI-Driven Investor Relations Platform Established the architectural and market foundation for an AI-native earnings call product. AI-Assisted Workflows, Discovery, Investor Relations, Capital Markets [Link](https://stage.spiralscout.com/case/ai-investor-relations-market-discovery) - ![Preview](https://stage.spiralscout.com/wp-content/uploads/2026/03/Preview-3.png) ### Conversational CRM Agent Orchestration for Salesforce-Native SaaS Shipped a resilient multi-agent architecture that turns complex Salesforce CRM data into a conversational interface for sales teams. AI Agent Automation, Workflow Orchestration, Salesforce Integration [Link](https://stage.spiralscout.com/case/conversational-crm-agent-salesforce) - ![Staq](https://stage.spiralscout.com/wp-content/uploads/2024/08/Staq.jpg) ![Staq logo](https://stage.spiralscout.com/wp-content/uploads/2024/08/Staq_idQ95uE_5__0.svg)### Agentic Workflow Orchestration for Autonomous Banking Infrastructure Architected a Temporal-backed agentic runtime for a fintech platform shipping autonomous financial workflows to regulated markets. AI Agents, Temporal Orchestration, Fintech/Banking [Link](https://stage.spiralscout.com/case/agentic-workflow-orchestration-autonomous-banking) - ![Car Advise Preview](https://stage.spiralscout.com/wp-content/uploads/2026/03/Car-Advise-Preview.png) ![CA Logo](https://stage.spiralscout.com/wp-content/uploads/2026/03/CA-Logo-Fearless-Orange.svg)### Designing Agentic Control Systems for Data Integrity & Financial Readiness Engineered a configuration system replacing tribal knowledge with enforced rules, deployed to distributors without IT drag. AI Agents, Data Governance, Workflow Orchestration [Link](https://stage.spiralscout.com/case/agentic-control-system-design-automotive-marketplace) ## Make Your Quoting Predictable Instead of Painful WHAT’S NEXT 1 Meet the founders 2 Tell us your goals 3 Receive a proposal 4 Project kickoff ![John Griffin](https://stage.spiralscout.com/wp-content/uploads/2026/04/John.png "John Griffin")### John Griffin Co-Founder, CEO ![Anton JD Titov](https://stage.spiralscout.com/wp-content/uploads/2026/04/Anton-2.png "Anton JD Titov")### Anton “JD” Titov Co-Founder, CTO *“Anton is an exceptional technologist. I would feel comfortable having him work on any technical challenge.”* – Ryland Goldstein, Head of Product, Temporal