--- title: "Global rebrand for a leader in the safety space" date: 2024-10-19 author: "alex.lukashevich" featured_image: "https://stage.spiralscout.com/wp-content/uploads/2025/01/uhv-i9so-preview-mine-safety-appliances-.jpg" --- # Global rebrand for a leader in the safety space ![MSA logo](https://stage.spiralscout.com/wp-content/uploads/2025/01/logo-1.png "MSA logo")[us.msasafety.com](https://us.msasafety.com/) # Modernizing MSA Safety’s global brand with a WordPress-powered website ### WordPress PLATFORM ### Ui/uX design ### company Portal ![Mine Safety App](https://stage.spiralscout.com/wp-content/uploads/2025/01/47kutqmn-intro-mine-safety-appliances-.jpg "Mine Safety App hero") About [About](#about-project) [Challenges & Solutions](#challenges-and-solutions) [Strategy](#highlights) [Results](#services) [Reviews](#review-and-clutch) ## About the Project MSA Safety is a global leader in worker protection equipment and industrial safety solutions. Their product line includes gas detection instruments, firefighter safety gear, industrial head protection, and military-grade equipment. As an industry pioneer, MSA Safety needed to modernize its digital presence to reflect its global scale, product innovation, and commitment to workplace safety. The goal was to execute a comprehensive rebrand and website redesign that unified its messaging, improved the user experience, and ensured seamless navigation across multiple stakeholder groups. Spiral Scout partnered with MSA Safety to deliver a new digital experience that enhances product discovery, stakeholder engagement, and global brand consistency. ## Objectives - Execute a **comprehensive rebrand and website redesign** for MSA Safety. - Develop a **WordPress-powered website** that is flexible, scalable, and easy to manage. - Improve the **user experience** for corporate buyers, distributors, and end-users. - Align input from **multiple stakeholders** to ensure a cohesive global presence. ![Mine Safety App Rebrand](https://stage.spiralscout.com/wp-content/uploads/2025/01/MSA-About-project.jpg "MSA About project") ## Challenges ## Solutions Challenges Balancing Stakeholder Input While Maintaining a Unified Brand MSA Safety operates across multiple markets, requiring input from corporate teams, product managers, and regional stakeholders—each with different priorities for the new site. Solutions Collaboration with ThoughtForm Design We led a collaborative [discovery process](https://stage.spiralscout.com/services/it-consulting/product-discovery), aligning business objectives and regional needs into a single, cohesive design and content strategy. Our structured approach ensured stakeholder buy-in while maintaining a consistent global brand identity. Challenges Strengthening User Experience for a Complex Product Catalog The previous site made it difficult for users to find relevant products, understand specifications, and navigate compliance information. Solutions Revamped UI/UX Design We redesigned the UX with intuitive navigation, dynamic product filters, and a mobile-friendly experience, ensuring faster product discovery and seamless engagement across all devices. ![Mine Safety Appliance Rebrand](https://stage.spiralscout.com/wp-content/uploads/2025/01/Challenge.jpg "Challenge") ## Our Project strategy Overview of the critical steps that shaped the project’s success and addressed its key challenges. ![Mine Safety App Launch](https://stage.spiralscout.com/wp-content/uploads/2025/01/Strategy-01.jpg "Mine Safety App Launch") ### UX-Centric Design & Navigation We conducted user behavior research and stakeholder interviews, ensuring the new design met both customer needs and internal business objectives. ![Mine Safety Appliance Development](https://stage.spiralscout.com/wp-content/uploads/2025/01/Strategy-02.jpg "Mine Safety Appliance Development") ### WordPress Implementation for Scalability We built a high-performance, scalable WordPress site, integrating custom modules for product data, compliance resources, and multilingual content management. ![Mine Safety App Redesign](https://stage.spiralscout.com/wp-content/uploads/2025/01/Strategy-03.jpg "Mine Safety App Redesign") ### Continuous Support & Stakeholder Training We provided ongoing post-launch support, including stakeholder training, performance monitoring, and feature enhancements based on user feedback. ## Project Feedback The new MSA Safety website delivered a dramatically improved user experience, with a 40% increase in time spent on product pages and a 25% reduction in bounce rates. The scalable platform enabled MSA’s marketing and product teams to make updates in real time, reducing content management workload by over 80%. ## KEY improvements - **65% faster product discovery** through improved navigation and filtering. - **40% increase in engagement** from desktop users. - **Reduced content management time by 80%**, allowing internal teams to update pages with ease without engineers. - Improved brand consistency across all global markets. ![Develop Mine Safety App](https://stage.spiralscout.com/wp-content/uploads/2025/01/Results.jpg "Results") ## They are very knowledgeable, thorough, efficient, and always quick to respond with a reasonable quote which is flexible enough to meet our deadlines. ![Brandy Peightal](https://stage.spiralscout.com/wp-content/uploads/2024/12/Brandy-Peightal.jpeg "Brandy Peightal") ### Brandy Peightal Product Owner **of Thoughtform** --- [ 4.9 Based on 52 reviews ](https://clutch.co/profile/spiral-scout?utm_source=widget&utm_medium=1&utm_campaign=widget&utm_content=num_reviews&utm_term=spiralscout.com#reviews) ### OVERALL SCORE At Spiral Scout, we believe that when it comes to software development and delivery, it’s time for a change. ### 4.5 #### SCHEDULING On Time / Deadline ### 5.0 #### QUALITY Service & Deliverables ### 5.0 #### COST Value / Within Estimates ### 5.0 #### NPS Willing to Refer ## Related projects - ![CPQ engine Temporal](https://stage.spiralscout.com/wp-content/uploads/2024/12/fouu5j7y-cpq-preview-1-1.jpg "CPQ engine Temporal") ![ARG logo](https://stage.spiralscout.com/wp-content/uploads/2024/12/logo-5.png)### Turning Complex Quoting into Controlled, Repeatable Systems Implemented CPQ that cut quote turnaround time by 50% and increased sales accuracy, driving higher revenue. CUSTOM DEVELOPMENT, QUOTING AUTOMATION, TEMPORAL [Link](https://stage.spiralscout.com/case/cpq-implementation-case-study-alaska-rubber) - ![Temporal PHP SDK](https://stage.spiralscout.com/wp-content/uploads/2024/12/ri6qpscj-hgwbqjsg-temporal-io-preview-.png "Temporal Preview") ![Temporal PHP SDK](https://stage.spiralscout.com/wp-content/uploads/2024/12/temporal-logo-dark.svg "Temporal logo")### Temporal PHP SDK for Open-Source Microservice Platform Spiral Scout’s PHP SDK for Temporal cut workflow dev time 40%. It enabled reliable microservices for thousands, scaling with $100M+ in funding. TEMPORAL SOFTWARE DEVELOPMENT [Link](https://stage.spiralscout.com/case/temporal-php-sdk-for-microservice-platform) - ![Total deal values](https://stage.spiralscout.com/wp-content/uploads/2025/01/projectfortress-preview_1.jpg "projectfortress preview_1") ![Project Fortress logo](https://stage.spiralscout.com/wp-content/uploads/2025/01/IMG_3912.jpeg "Project Fortress logo")### Salesforce AI Integration for Fortress (Legal SaaS) Automated 80% of deal management tasks in Salesforce, cutting manual work and boosting efficiency in legal workflows. SALESFORCE INTEGRATION | AI SOLUTIONS | CORPORATE LAW FOCUS [Link](https://stage.spiralscout.com/case/salesforce-ai-integration-for-law-saas-fortress) - ![wippy ai](https://stage.spiralscout.com/wp-content/uploads/2024/12/u85wu4qm-wippi-ai-cover-.jpg "wippy ai") ![Wippy Logo Dark](https://stage.spiralscout.com/wp-content/uploads/2024/09/Logo-Dark-svg.svg)### Secure enterprise AI automation for RFPs Reduced pre-sales data entry by 70%, accelerating lead qualification and increasing qualified leads using AI automation. AI-POWERED MULTI-AGENT SYSTEM [Link](https://stage.spiralscout.com/case/ai-driven-pre-sales-automation-wippy) - ![Streamlining data processing with AI automation](https://stage.spiralscout.com/wp-content/uploads/2025/01/Sourcing-Value-preview_1.jpg "Streamlining data processing with AI automation") ![Sourcing Value logo](https://stage.spiralscout.com/wp-content/uploads/2025/01/sVKG99T-1.png "Sourcing Value logo")### Automating data processing for a supply chain company with AI-driven workflows Developed automated data workflows that reduced manual effort by 75% and increased processing speed. AUTOMATED DATA MANAGEMENT SOLUTION [Link](https://stage.spiralscout.com/case/spiral-scout-automated-data-processing) - ![Multi-Agent System Overview](https://stage.spiralscout.com/wp-content/uploads/2024/12/eynkklxz-wippi-framework-cover-.jpg "Multi-Agent System Overview") ![Wippy Logo Dark](https://stage.spiralscout.com/wp-content/uploads/2024/09/Logo-Dark-svg.svg)### Revolutionizing Task Automation with AI-Powered Multi-Agent Systems Deployed AI agents automating 85% of manual workflows, improving productivity and cutting errors by 70%. AI-POWERED MULTI-AGENT SYSTEM [Link](https://stage.spiralscout.com/case/spiral-scout-multi-agent-system) ## Have a similar PORTAL PROJECT? Let’s discuss. WHAT’S NEXT 1 Meet the founders 2 Tell us your goals 3 Receive a proposal 4 Project kickoff ![John Griffin](https://stage.spiralscout.com/wp-content/uploads/2026/04/John.png "John Griffin")### John Griffin Co-Founder, CEO ![Anton JD Titov](https://stage.spiralscout.com/wp-content/uploads/2026/04/Anton-2.png "Anton JD Titov")### Anton “JD” Titov Co-Founder, CTO *“Anton is an exceptional technologist. I would feel comfortable having him work on any technical challenge.”* – Ryland Goldstein, Head of Product, Temporal