--- title: "Driving restaurant traffic with a custom mobile app" date: 2024-10-13 author: "alex.lukashevich" featured_image: "https://stage.spiralscout.com/wp-content/uploads/2025/02/preview-2-1.jpg" --- # Driving restaurant traffic with a custom mobile app ![OFF THE MENU logo](https://stage.spiralscout.com/wp-content/uploads/2024/12/OFF-THE-MENU-logo.png "OFF THE MENU logo") # Mobile App for Discovering Secret Menu Items ### iOS app development ### **data** migration & analytics ### **user-friendly** interface ![Off the menu hero image](https://stage.spiralscout.com/wp-content/uploads/2025/02/hero.jpg "hero") About [About](#about-project) [Challenges & Solutions](#challenges-and-solutions) [Strategy](#highlights) [Results](#services) [Reviews](#review-and-clutch) ## About the Project Off The Menu is a Los Angeles-based startup that helps food lovers discover exclusive secret menu items from restaurants, bars, and cafes across North America. The platform needed to transition from an off-the-shelf app builder to a custom iOS application with a proprietary database and analytics. Spiral Scout stepped in to develop a scalable, user-friendly mobile app that would give restaurants a new way to attract customers while enhancing Off The Menu’s branding, customization, and data tracking capabilities. ## Objectives - Transition from the DWNLD off-the-shelf app builder to a fully custom iOS application - Develop an intuitive, user-friendly interface for browsing and discovering secret menu items - Improve app flexibility for branding and design customization - Migrate existing data and implement robust analytics for tracking app performance - Enhance user engagement by integrating Uber for seamless restaurant visits ![Off the menu About project](https://stage.spiralscout.com/wp-content/uploads/2025/02/About-project-4.jpg "About project") ## Challenges ## Solutions Challenges Limited Customization & Scalability The off-the-shelf platform restricted branding, design flexibility, and long-term scalability. Solutions Custom iOS App Development Spiral Scout developed a fully custom iOS application that allowed complete control over the user experience, branding, and future feature expansions. Challenges Data Migration & Performance Tracking Transitioning from DWNLD’s infrastructure required seamless data migration while maintaining existing user engagement metrics. Solutions Seamless Data Migration and Analytics A structured data migration plan ensured no loss of critical information, and analytics were enhanced to provide deeper insights into user behavior and app performance. Challenges User Engagement & Retention The previous app lacked features to keep users engaged beyond discovery. Solutions User-Friendly Interface Design The new version introduced an optimized user experience, making it easier to browse secret menu items, share discoveries, and book Uber rides directly from the app to visit restaurants. Challenges Restaurant Participation & Content Management Restaurants needed an easy way to update their secret menu offerings. Solutions Full-Stack Development and Management A custom-built admin dashboard allowed seamless content management, enabling restaurant partners to manage their listings and track engagement. ![Off the menu project Challenge](https://stage.spiralscout.com/wp-content/uploads/2025/02/Challenge-5.jpg "Challenge") ## Project strategy A structured, phased approach ensured a smooth transition from DWNLD to a fully custom mobile experience while enhancing engagement and business value. ![Transition planning](https://stage.spiralscout.com/wp-content/uploads/2025/02/Strategy-01-6.jpg "Transition planning") ### Transition Planning and Execution Developed a detailed migration plan to transfer all user data and system functionality from the DWNLD platform while minimizing disruptions. ![Off the menu Strategy 02](https://stage.spiralscout.com/wp-content/uploads/2025/02/Strategy-02-6.jpg "Strategy 02") ### Collaborative Development Process Worked closely with Off The Menu’s product team to define business requirements, prioritize features, and develop a scalable, user-friendly application. ![UX and feature upgrades](https://stage.spiralscout.com/wp-content/uploads/2025/02/Strategy-03-9.jpg "UX and feature upgrades") ### User Experience & Feature Enhancements Designed an intuitive interface for discovering secret menu items, integrating real-time search, restaurant profiles, and Uber booking functionality. ## Project results Off The Menu now has a high-performing, fully customized mobile app that gives users an engaging way to discover and access exclusive restaurant offerings. The new platform enables seamless navigation, content updates, and enhanced restaurant partnerships, driving greater user engagement and increased foot traffic to participating locations. ## deliverables - Developed a custom iOS application with a seamless transition from DWNLD, ensuring no data loss. - Designed a user-friendly interface with intuitive navigation, making it easier to browse secret menu items and engage with restaurants. - Integrated Uber ride-booking functionality directly into the app for seamless restaurant visits. - Built a robust analytics and reporting system to track user interactions, app performance, and restaurant engagement. - Developed an admin dashboard that allows restaurant partners to update menu items and manage content efficiently. ![Off the menu project Results](https://stage.spiralscout.com/wp-content/uploads/2025/02/Results-5.jpg "Results") ![OFF THE MENU logo](https://stage.spiralscout.com/wp-content/uploads/2024/12/OFF-THE-MENU-logo.png "OFF THE MENU logo") ## Whenever we shared ideas with their team, Spiral Scout would always come back with the simplest way to develop the idea, get customer feedback and keep things cost-effective. ### MIKE STAZ DIRECTOR **of OFF THE MENU** --- [ 4.9 Based on 52 reviews ](https://clutch.co/profile/spiral-scout?utm_source=widget&utm_medium=1&utm_campaign=widget&utm_content=num_reviews&utm_term=spiralscout.com#reviews) ### OVERALL SCORE At Spiral Scout, we believe that when it comes to software development and delivery, it’s time for a change. ### 5.0 #### SCHEDULING On Time / Deadline ### 5.0 #### QUALITY Service & Deliverables ### 5.0 #### COST Value / Within Estimates ### 5.0 #### NPS Willing to Refer ## Related projects - ![Preview](https://stage.spiralscout.com/wp-content/uploads/2026/03/Preview-1.png) ### Market Discovery & System Framing for an AI-Driven Investor Relations Platform Established the architectural and market foundation for an AI-native earnings call product. 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WHAT’S NEXT 1 Meet the founders 2 Tell us your goals 3 Receive a proposal 4 Project kickoff ![John Griffin](https://stage.spiralscout.com/wp-content/uploads/2026/04/John.png "John Griffin")### John Griffin Co-Founder, CEO ![Anton JD Titov](https://stage.spiralscout.com/wp-content/uploads/2026/04/Anton-2.png "Anton JD Titov")### Anton “JD” Titov Co-Founder, CTO *“Anton is an exceptional technologist. I would feel comfortable having him work on any technical challenge.”* – Ryland Goldstein, Head of Product, Temporal