--- title: "Elevating a luxury kitchenware brand with a Shopify Plus redesign" date: 2024-09-23 author: "alex.lukashevich" featured_image: "https://stage.spiralscout.com/wp-content/uploads/2025/01/TaniaB-preview_1.jpg" --- # Elevating a luxury kitchenware brand with a Shopify Plus redesign ![Tania Bulhões Logo](https://stage.spiralscout.com/wp-content/uploads/2025/01/logo.png "Tania Bulhões Logo")[taniab.com](https://taniab.com/) # Revamping and relaunching with success in the united states ### **Shopify** plus redesign ### ui/**UX** optimization ### **Performance** Enhancement ![UX case study for kitchenware brand](https://stage.spiralscout.com/wp-content/uploads/2025/01/iijhnxl3-hero-1.jpg "UX case study for kitchenware brand") About [About](#about-project) [Challenges & Solutions](#challenges-and-solutions) [Strategy](#highlights) [Results](#services) [Reviews](#review-and-clutch) ## About the Project Tania B is a luxury kitchenware brand known for its elegant and high-end culinary products, catering to both direct-to-consumer (DTC) and business-to-business (B2B) markets but mostly in Brazil. Their audience includes design-conscious home chefs, high-end event planners, and corporate clients seeking exclusive kitchenware. While the brand had already carved out a strong niche, its online presence wasn’t fully delivering the seamless, high-end experience customers expected. The client approached Spiral Scout to modernize their Shopify Plus website and re-introduce the brand to the US market—all within a tight deadline. Our mission was to blend style with functionality, creating an e-commerce platform that showcased the brand’s premium aesthetic while also improving engagement and conversion rates. ## Objectives - Refresh the website’s look and feel to align with brand identity. - Improve user experience and site performance. - Address and fix existing bugs and legacy code issues. - Complete the project within a tight deadline. ![About project Tania B](https://stage.spiralscout.com/wp-content/uploads/2025/01/About-project-2.jpg "About project Tania B") ## Challenges ## Solutions Challenges Outdated UX and Visual Inconsistencies The existing design didn’t fully reflect the brand’s luxury appeal, and inconsistencies in styling impacted user trust. There were legacy interface bugs in their visuals that the team was struggling to address. Solutions Theme Update and Bug Fixes Our design team introduced a refined and cohesive aesthetic, balancing minimalism and elegance to reinforce the high-end positioning of the brand. Challenges Performance Bottlenecks Slowing the Customer Experience Shopify is known for having slow page load but TB was in a different ballpark. The site had slow load times, especially for key pages like product listings and checkout. Solutions Speed Up Shopify Plus We first proposed changes that were attached to benchmarked metrics so we have a baseline for where we started. Then we optimized image delivery, streamlined their Shopify Plus apps, and improved caching strategies, resulting in page loads going from 9 seconds down to 2 seconds or faster. Challenges Complex Checkout and Cart Issues Customers faced unnecessary friction when adding items to their carts and completing purchases. Solutions UX Conversion Improvements We simplified the checkout flow, making it intuitive, frictionless, and mobile-optimized to improve conversions. ![Challenge for project](https://stage.spiralscout.com/wp-content/uploads/2025/01/Challenge-3.jpg "Challenge for project") ## our Shopify plus strategy What shaped the project’s success and addressed its key challenges. ![TaniaB_Strategy 01](https://stage.spiralscout.com/wp-content/uploads/2025/02/taniaB_Strategy-01.jpg "TaniaB_Strategy 01") ### Refactoring the Existing Codebase Rather than starting from scratch, we applied a fresh design to the current Shopify Plus infrastructure, allowing us to meet the client’s tight deadline without unnecessary development delays or additional costs. ![Paltes that added to cart image](https://stage.spiralscout.com/wp-content/uploads/2025/01/Strategy-02-1.jpg "Paltes that added to cart image") ### Step-by-Step Development for Incremental Improvements We focused on mission-critical updates first, such as optimizing product pages and streamlining checkout, before expanding to secondary enhancements. ![Website checkout image](https://stage.spiralscout.com/wp-content/uploads/2025/01/Strategy-03-1.jpg "Website checkout image") ### Quality Assurance and Continuous Optimization After launch, our QA team rigorously tested performance across devices, incorporating customer feedback to refine the UX even further. ## Project results Tania B’s Shopify Plus site is now a modern, high-performance e-commerce platform that supports both B2C and B2B sales. By blending design excellence with smart UX optimizations, Spiral Scout helped transform their online store into an experience that truly matches their luxury brand ethos and all in just 8 weeks. ## Key Outcomes - Faster Load Times → Customers now experience a significantly quicker and smoother page load and browsing experience. - **21% Increase in Conversion Rates** → The streamlined checkout process reduced drop-off rates and improved sales. - **Reduction in Site Errors by 90%** → By eliminating technical issues, we enhanced stability and reliability for users. - **Stronger Brand Identity** → The new site design now fully reflects the exclusivity and sophistication of the Tania B brand. ![TaniaB_results](https://stage.spiralscout.com/wp-content/uploads/2025/02/TaniaB_results.jpg "TaniaB_results") ![Tania Bulhões Logo](https://stage.spiralscout.com/wp-content/uploads/2025/01/logo.png "Tania Bulhões Logo") ## Huge thanks to your team for being able to move quickly and get a workable theme that’s within-scope, under budget, and on time. 10/10 experience. They do incredible work. ### Sam St John Digital Lead **of Tania Bulhões International** --- [ 4.9 Based on 52 reviews ](https://clutch.co/profile/spiral-scout?utm_source=widget&utm_medium=1&utm_campaign=widget&utm_content=num_reviews&utm_term=spiralscout.com#reviews) ### OVERALL SCORE At Spiral Scout, we believe that when it comes to software development and delivery, it’s time for a change. ### 5.0 #### SCHEDULING On Time / Deadline ### 5.0 #### QUALITY Service & Deliverables ### 5.0 #### COST Value / Within Estimates ### 5.0 #### NPS Willing to Refer ## Related projects - ![Preview](https://stage.spiralscout.com/wp-content/uploads/2026/03/Preview-1.png) ### Market Discovery & System Framing for an AI-Driven Investor Relations Platform Established the architectural and market foundation for an AI-native earnings call product. AI-Assisted Workflows, Discovery, Investor Relations, Capital Markets [Link](https://stage.spiralscout.com/case/ai-investor-relations-market-discovery) - ![Staq](https://stage.spiralscout.com/wp-content/uploads/2024/08/Staq.jpg) ![Staq logo](https://stage.spiralscout.com/wp-content/uploads/2024/08/Staq_idQ95uE_5__0.svg)### Agentic Workflow Orchestration for Autonomous Banking Infrastructure Architected a Temporal-backed agentic runtime for a fintech platform shipping autonomous financial workflows to regulated markets. AI Agents, Temporal Orchestration, Fintech/Banking [Link](https://stage.spiralscout.com/case/agentic-workflow-orchestration-autonomous-banking) - ![Car Advise Preview](https://stage.spiralscout.com/wp-content/uploads/2026/03/Car-Advise-Preview.png) ![CA Logo](https://stage.spiralscout.com/wp-content/uploads/2026/03/CA-Logo-Fearless-Orange.svg)### Designing Agentic Control Systems for Data Integrity & Financial Readiness Engineered a configuration system replacing tribal knowledge with enforced rules, deployed to distributors without IT drag. AI Agents, Data Governance, Workflow Orchestration [Link](https://stage.spiralscout.com/case/agentic-control-system-design-automotive-marketplace) - ![Danfos - preview](https://stage.spiralscout.com/wp-content/uploads/2024/08/Danfos-preview.png) ![Danfoss Logo](https://stage.spiralscout.com/wp-content/uploads/2026/03/RGB-Danfoss-boxlogo-2025-Red.png)### Rules-Driven Configuration Architecture for the Danfoss Network Engineered a configuration system replacing tribal knowledge with enforced rules, deployed to distributors without IT drag. Guided Configuration Logic, Platform Engineering, Supply Chain [Link](https://stage.spiralscout.com/case/intellibuild-danfoss-configuration-platform) - ![CPQ engine Temporal](https://stage.spiralscout.com/wp-content/uploads/2024/12/fouu5j7y-cpq-preview-1-1.jpg "CPQ engine Temporal") ![ARG logo](https://stage.spiralscout.com/wp-content/uploads/2024/12/logo-5.png)### Turning Complex Quoting into Controlled, Repeatable Systems Implemented CPQ that cut quote turnaround time by 50% and increased sales accuracy, driving higher revenue. CUSTOM DEVELOPMENT, QUOTING AUTOMATION, TEMPORAL [Link](https://stage.spiralscout.com/case/cpq-implementation-case-study-alaska-rubber) - ![Temporal PHP SDK](https://stage.spiralscout.com/wp-content/uploads/2024/12/ri6qpscj-hgwbqjsg-temporal-io-preview-.png "Temporal Preview") ![Temporal PHP SDK](https://stage.spiralscout.com/wp-content/uploads/2024/12/temporal-logo-dark.svg "Temporal logo")### Temporal PHP SDK for Open-Source Microservice Platform Spiral Scout’s PHP SDK for Temporal cut workflow dev time 40%. It enabled reliable microservices for thousands, scaling with $100M+ in funding. TEMPORAL SOFTWARE DEVELOPMENT [Link](https://stage.spiralscout.com/case/temporal-php-sdk-for-microservice-platform) ## LOOKING FOR SHOPIFY PLUS HELP? Let’S CHAT. WHAT’S NEXT 1 Meet the founders 2 Tell us your goals 3 Receive a proposal 4 Project kickoff ![John Griffin](https://stage.spiralscout.com/wp-content/uploads/2026/04/John.png "John Griffin")### John Griffin Co-Founder, CEO ![Anton JD Titov](https://stage.spiralscout.com/wp-content/uploads/2026/04/Anton-2.png "Anton JD Titov")### Anton “JD” Titov Co-Founder, CTO *“Anton is an exceptional technologist. I would feel comfortable having him work on any technical challenge.”* – Ryland Goldstein, Head of Product, Temporal