---
title: "Shopify Website Redesign for a Bold, Female-Led Lifestyle Brand – Saysh"
date: 2024-09-18
author: "alex.lukashevich"
featured_image: "https://stage.spiralscout.com/wp-content/uploads/2024/12/foabsjro-saysh-preview-.jpg"
---

# Shopify Website Redesign for a Bold, Female-Led Lifestyle Brand – Saysh

![sayash](https://stage.spiralscout.com/wp-content/uploads/2024/12/IMG_3927.png "sayash")[saysh.com](https://saysh.com/)





# building a shopify plus website for an olympic gold medalist

### Shopify 2.0

development





### Vue.js

Integration





### Custom

Plugins











 



 



 ![Saysh Shopify Plus Development](https://stage.spiralscout.com/wp-content/uploads/2024/12/Saysh-Hero-1.jpg "Saysh-Hero") 



 

About

 [About](#about-project) [Challenges & Solutions](#challenges-and-solutions) [Strategy](#highlights) [Results](#services) [Reviews](#review-and-clutch) 

 

 

 

 

## About the Project

Founded by legendary track and field athlete Allyson Felix, Saysh is a community-driven lifestyle brand created by and for women. Their mission is to challenge inequality through creativity and athleticism, offering products and experiences that empower their audience. With a growing customer base and evolving business needs, Saysh required a Shopify website redesign to enhance user experience, drive conversions, and support seamless content and product management.



## Objectives

- **Optimize the website’s UX/UI** to match the brand’s bold and modern identity.
- **Develop new store features and integrations** to support Saysh’s business growth.
- **Ensure a fast, responsive, and conversion-friendly e-commerce experience.**
- **Implement key Shopify plugins** for data-driven business decisions.
- **Provide ongoing technical support** to keep the site scalable and efficient.









 



 ![shopify website redesign](https://stage.spiralscout.com/wp-content/uploads/2024/12/Saysh-About-Project-1.jpg "Saysh-About Project") 



 

## Challenges

## Solutions

 

 Challenges Outdated UX and UI

 

Saysh was frustrated with their previous Shopify Plus development provider and needed a trusted team for long-term collaboration. The existing website needed a more intuitive and visually striking design to reflect Saysh’s identity and attract more customers.



 

 Solutions Brand and Design Refresh

 

Spiral Scout provided a responsive and proactive design and development team of [Shopify development experts](../../services/shopify-development), ensuring maximum transparency and reduced response and delivery time for each feature. We conducted a comprehensive UX/UI audit and implemented a sleek, modern redesign focused on conversion optimization and seamless navigation.



 

 

 Challenges Lack of Agile Development Workflow

 

Saysh needed fast iterations for product launches and content updates, but their existing workflow made it difficult to roll out changes efficiently.



 

 Solutions Better Development Processes

 

Built a flexible and transparent development process, ensuring quick turnaround times for new features while maintaining a high level of quality and performance.



 

 

 Challenges Limited Shopify Functionality

 

The business required custom integrations and advanced Shopify functionality to streamline operations and support growth.



 

 Solutions Shopify 2.0 with Vue.js and Node.js

 

Developed custom plugins and integrated key third-party tools, enabling data-driven decision-making and seamless in-house content management.



 

 

 Challenges Scalability Issues

 

The website needed integration with various plugins to provide the Saysh team with data for key business decisions. With Saysh expanding its product line and customer base, their Shopify site needed to be scalable and future-proof.



 

 Solutions Scaled for Growth

 

Integrated the website with important plugins like Shopify Plus, Make.com, Dropbox, Klaviyo forms, Klarna, and Wishlist King, including custom development for enhanced functionality. We optimized the Shopify 2.0 framework for speed, stability, and scalability, ensuring the brand could continue growing without performance bottlenecks.



 

 

 



 ![redesign of shopify website](https://stage.spiralscout.com/wp-content/uploads/2024/12/3osrkx-g-saysh-challenge-1-1.jpg "redesign of shopify website") 



 

## OUR SHOPIFY strategy

Overview of the critical steps that shaped the project’s success and addressed its key challenges.

![Shopify 2.0 development](https://stage.spiralscout.com/wp-content/uploads/2024/12/Saysh-Strategy-01-1.jpg "Saysh-Strategy 01")

### UX/UI Audit & Strategy

Performed a full analysis of the website’s usability, identified pain points, and developed an optimized layout for a smoother shopping experience.





![full-stack Shopify developers](https://stage.spiralscout.com/wp-content/uploads/2024/12/Saysh-Strategy-02-1.jpg "Saysh-Strategy 02")

### Feature Developmentand Optimization

Implemented custom Shopify plugins, Vue.js integration, and conversion-focused enhancements to elevate performance.





![USA Shopify developers](https://stage.spiralscout.com/wp-content/uploads/2024/12/Saysh-Strategy-03-1.jpg "Saysh-Strategy 03")

### Data-Driven Enhancements

Integrated analytics tools and plugins to support data-backed decision-making and personalized user experiences.









## Project results

Over the course of our year-long collaboration, we helped position Saysh for exponential growth by redesigning their website, optimizing their e-commerce workflow, and launching new products. The revamped Shopify store seamlessly reflected their brand identity, making it more engaging, high-performing, and conversion-friendly. As a result of working with our ng a reliable and fast workflow to get more new store features released, as a [software development company](../../), Saysh successfully raised over $3 million at the end of 2022, launched two highly successful products, and attracted a growing, devoted customer base. With this strong foundation in place, we continue to support Saysh with ongoing feature development, technical improvements, and strategic growth initiatives as they scale their brand to new heights.



## Key Metrics

- Website Redesign & UX Optimization – Increased engagement and improved conversion rates by over 72%.
- Shopify 2.0 Development & Custom Integrations – Implemented a scalable framework for future growth.
- Seamless Product Launch Support – Successfully launched two new products, generating $X million in additional revenue.
- Ongoing Technical Support & Optimization – Provided fast, responsive development, ensuring efficient feature rollouts and improved customer experience.









 ![Shopify development for ecommerce website](https://stage.spiralscout.com/wp-content/uploads/2024/12/Saysh-Solutions-2.jpg "Saysh-Solutions") 



 



  ![Saysh logo](https://stage.spiralscout.com/wp-content/uploads/2024/12/IMG_3927-1.png "Saysh logo")  

## The quality assurance team has proven to be an invaluable asset in the development process, significantly contributing to the overall success and quality of our high profile project.

 

### John P.

Head of IT  **of Saysh**

 

 

 



 [         4.9





















 

 

Based on 52 reviews

 

 ](https://clutch.co/profile/spiral-scout?utm_source=widget&utm_medium=1&utm_campaign=widget&utm_content=num_reviews&utm_term=spiralscout.com#reviews)



### OVERALL SCORE

At Spiral Scout, we believe that when it comes to software development and delivery, it’s time for a change.



### 5.0

#### SCHEDULING

On Time / Deadline



### 5.0

#### QUALITY

Service & Deliverables





### 5.0

#### COST

Value / Within Estimates



### 5.0

#### NPS

Willing to Refer















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## Have a similar SHOPIFY PLUS need? Let’s discuss.

 WHAT’S NEXT 

1

Meet the founders

 

 

2

Tell us your goals

 

 

3

Receive a proposal

 

 

4

Project kickoff

 

 

 

 



![John Griffin](https://stage.spiralscout.com/wp-content/uploads/2026/04/John.png "John Griffin")### John Griffin

Co-Founder, CEO



![Anton JD Titov](https://stage.spiralscout.com/wp-content/uploads/2026/04/Anton-2.png "Anton JD Titov")### Anton “JD” Titov

Co-Founder, CTO





*“Anton is an exceptional technologist. I would feel comfortable having him work on any technical challenge.”* – Ryland Goldstein, Head of Product, Temporal